Private-party selling research

Price a vehicle for a private-party sale

A private sale may return more than a dealer trade-in, but the right list price must still be supported by current comparable-market evidence.

Start a vehicle search

Build a defensible listing price

A seller report uses the current market estimate, price distribution, mileage adjustment, and typical market variation to create a practical listing strategy.

Seller report guidance

  • Recommended private-party listing price
  • Likely selling range
  • Quick-sale price
  • Suggested minimum
  • Estimated dealer trade-in comparison
  • Seller talking points

Remember the vehicle-specific factors

Condition, maintenance history, tires, cosmetic damage, title status, options, location, and buyer demand can move the real selling price above or below a market estimate.

Research with confidence

See what the current market says about a vehicle.

Search by VIN or license plate and review current comparable-market evidence before you buy, sell, or trade.

Research a vehicle